︎︎︎ Design

Form8tion Data Centers

Visual Identity

Brand identity for a newly formed company that builds and leases data centers.
The branding, especially the colour palette, was required to stand out against competitors in the data center landscape. The brand is approachable but reliable, underpinned by three core values; sustainability, efficiency and teamwork. The logo icon and the visual elements revolve around those values, expressed in the module-formed icon( individuals coming together to form a whole), based on the V formation adopted by birds to gain efficiency. The modules that compose elements of the logo hint at the structure and components of data centers but also the idea of formation as order, repetition, an organised configuration.