Waitrose no1 Panettone

Packaging + textile

Illustration for Waitrose No.1 Florentine-Inspired Christmas Panettone.

The design celebrates the indulgent blend of flavors in the panettone, which is filled with sultanas, cherries, and Sicilian orange peel, all swirled with caramel and chocolate, and finally, crowned with cherries, orange peel, almonds, and hazelnuts. Each element in the illustration reflects these rich ingredients, capturing the warmth and vibrancy of a delightful treat.

Design and Art direction by Pentagram