A company that works to bridge the communication gap between brands and young people (gen Z demographic), whilst also providing work opportunities and a community for the latter, they firstly wanted their new branding to be more energetic, fresh and bold, addressing simultaneously the younger crowd as well as brands and agencies. Secondly, they wanted their visual identity to be more reflective of their values, of the causes and ideas they support  - inclusivity, individuality, sustainability, their support for climate and social activism, and giving voices to young people.